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Turning Customers into Storytellers with Jay Baer

Posted by Carmen Rane Hudson on November 26, 2018 in Online Reputation Management |

Jay Baer is the co-author of Talk Triggers, a book about giving customers a reason to talk about you. In my interview with him, he told me when you do that, you don’t even have to ask for reviews. The word-of-mouth happens naturally.

Find out how it works, and over on Grade.us.

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Growing Your Marketing Agency with Jason Swenk

Posted by Carmen Rane Hudson on November 19, 2018 in Other |

Jason Swenk helps struggling marketing agencies go from zeroes to heroes. He’s crazy busy, but he let me interview him anyway.

If you’re a brand new agency hoping to get off to a great start, read this interview.

If you’re an existing agency who isn’t as successful as you’d like to be, read this interview.

Catch it on Grade.us.

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Succeeding in Local SEO with Andrew Shotland

Posted by Carmen Rane Hudson on November 12, 2018 in SEO |

Andrew Shotland is the force behind Local SEO Guide. He knows exactly how to create a successful local SEO agency or consulting biz.

And, as he points out, a whole lot of companies are out there trying to sell SEO who should not be trying to sell SEO. Read this interview over on Grade.us to make sure you don’t become one of them.

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Creating a 5-Star Business with Shep Hyken

Posted by Carmen Rane Hudson on November 5, 2018 in Online Reputation Management |

21st century consumers are nobody’s fool. If you want to get ahead sales and marketing aren’t enough. You’ve got to have stellar service, the kind that makes your customers go, “Holy crap, this place is great.”

And I’ve said for a long, long time that there’s just no strategy, trick, or gimmick you can pull to get great reviews if you aren’t a 5-star business in the first place. If you aren’t, you need to become one.

Shep Hyken can tell you how to do just that.

I got a chance to interview him, and you can read the whole thing over at Grade.us.

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Saving Sites with Marie Haynes

Posted by Carmen Rane Hudson on October 29, 2018 in SEO |

When your website traffic tanks, Marie Haynes is one of the best experts you can possibly call. In our recent interview, she offered a lot of insights into how she does it.

She also had some interesting things to say about the future of link building. If you’re spending tons of time and money trying to build backlinks you might want to pause and read this one. 2019 may be the year you change your whole approach.

Read the interview at Grade.us.

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The Review Site of the Future, with Jason Brown

Posted by Carmen Rane Hudson on October 22, 2018 in Online Reputation Management |

“I have a feeling Google is going to finally rise up.

They’re going to come up with a way to verify reviews and businesses are going to be in for a big eye-opening experience when all these fake reviews that have been out there forever get taken down.

Or, there’s going to be a bunch of GMB profiles suspended for policy violations.

With all the press, the battle between Google, Yelp, and Facebook, someone is ripe to come out with a solution to become the most trusted platform out there. The platform that decides they want to be the one will kill the competition.”

Jason Brown of Over the Top Marketing has been on the hunt for fake reviews for a long time. He has a lot to say about fake reviews, review management, and, of course, the review site of the future. Catch the full interview at Grade.us.

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Launching Local SEO Agencies, with Phil Rozek

Posted by Carmen Rane Hudson on October 15, 2018 in SEO |

I got a chance to interview Phil Rozek, who shared many insights for consultants. He talked about why you need a clear value proposition, why you should quit chasing algorithm updates, and what conversations you need to be having with your clients.

You can read more at Grade.us.

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Review Management for the Wedding Industry

Posted by Carmen Rane Hudson on September 24, 2018 in Online Reputation Management |

Planners, venue managers, cake bakers, caterers, florists, photographers, DJs, and dressmakers, this one’s for you. Everything from the job that you do to the timing of your ask determines whether you’re going to get a good review.

And whether you get a good review determines whether you’re going to get invited to be a part of more weddings.

Read more on Grade.us.

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Building Perfect Listings on Realtor Review Sites

Posted by Carmen Rane Hudson on September 22, 2018 in Online Reputation Management |

Many clients will hire you right from Zillow, Trulia, or Realtor.com without ever traveling to your website. You’ve got to make those profiles count.

Read more on Grade.us.

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Review Management for Realtors

Posted by Carmen Rane Hudson on September 17, 2018 in Online Reputation Management |

If you’re a realtor in a major market you’ve got thousands of competitors. To say nothing of the people who think they can buy or sell their house all by themselves without your help.

Reviews aren’t just a way to stand out. They’re also a way to help future clients understand what you bring to the table. But if they’re going to do that, they have to be managed correctly.

Read more at Grade.us.

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