How to Make Your Website More Gender-Inclusive, and Why You Should
In December of 1982, I became aware of gender-inclusivity for the first time. I was six years old. I was sitting in children’s choir practice, an affair managed by my Grandmother Lucy’s benevolent smile and endless patience. In our high, Continue reading
5 Reasons Your Content Marketing Isn’t Working
Everyone tells you that content marketing is amazing. It’s the solution, you’re told, to interruption marketing. It builds trust, creates backlinks, and sometimes it even makes a baby made out of rainbows. None of this is happening for you. Not Continue reading
Here’s a Little Story About an Email Marketing Fail
Several months ago, I tried to refinance my car. Specifically, I tried to refinance my car with Capital One. It didn’t end well. Today, they sent me an email. That didn’t end well either. Here’s the backstory. The ups and Continue reading
October Round-Up
Kicked off my favorite month of the year with this post on how people are using reviews to choose healthcare providers. I also wrote this article on 3 prep steps agencies should take prior to launch. Since Black Friday is Continue reading
