I took a break from interviewing people to put together this post on spicing up your positive review responses. I quite enjoyed writing that one!
And if you’re struggling with bad reviews, never fear. You can bounce back.
February is for love, and I loved doing these pieces this month:
MarTech Solutions – Deployment, Implementation, and Adoption with Michelle Robbins.
Next, I caught up with some talented agency owners in Agency Leader Reflections on Starting Out.
And a feature piece on How to Choose Your Agency’s Service Offerings.
Ashley Beaudoin and I bonded over our mutual impostor syndrome in this piece. We also talked about social selling, and ways for agencies to price their services.
Then on to a feature piece on How to Grow Your Agency’s Client Base.
Lisa Barone discussed the value of being an “intelligent contrarian.” She was a blast to talk to.
Finally, wrapping up the month, a feature piece on why various founders of digital marketing agencies started theirs.
I want to do a lot more content like all of this, where I’m talking to experts, adding value, and coming up with great pieces. That is, 100%, one of my 2019 goals.
Rang in the New Year with three new interview pieces.
First up, Lee Odden on Taking Your Marketing Agency from Basement to Boardroom.
Next up, Combating Spam, GMB Optimization and Review Management with Ben Fisher.
And finally, Adding More Value to Review Management, with Daniel Lemin.
December’s a busy month for all of us, but I still got the chance to get some awesome pieces done this month.
Ever thought about becoming a Google Product Expert? This interview with Tim Capper will tell you exactly what that’s like.
Then it was off for a lovely conversation with Andy Capaloff of Curati. He talked about B2B lead generation and the challenges of content marketing.
Digital marketing predictions for 2019? Right here.
And then, a rousing year-end finish with this interview with Shane Barker, who is an absolute expert at influencer marketing.
Jay Baer is the co-author of Talk Triggers, a book about giving customers a reason to talk about you. In my interview with him, he told me when you do that, you don’t even have to ask for reviews. The word-of-mouth happens naturally.
Find out how it works, and over on Grade.us.
Jason Swenk helps struggling marketing agencies go from zeroes to heroes. He’s crazy busy, but he let me interview him anyway.
If you’re a brand new agency hoping to get off to a great start, read this interview.
If you’re an existing agency who isn’t as successful as you’d like to be, read this interview.
Catch it on Grade.us.
Andrew Shotland is the force behind Local SEO Guide. He knows exactly how to create a successful local SEO agency or consulting biz.
And, as he points out, a whole lot of companies are out there trying to sell SEO who should not be trying to sell SEO. Read this interview over on Grade.us to make sure you don’t become one of them.
21st century consumers are nobody’s fool. If you want to get ahead sales and marketing aren’t enough. You’ve got to have stellar service, the kind that makes your customers go, “Holy crap, this place is great.”
And I’ve said for a long, long time that there’s just no strategy, trick, or gimmick you can pull to get great reviews if you aren’t a 5-star business in the first place. If you aren’t, you need to become one.
Shep Hyken can tell you how to do just that.
I got a chance to interview him, and you can read the whole thing over at Grade.us.
When your website traffic tanks, Marie Haynes is one of the best experts you can possibly call. In our recent interview, she offered a lot of insights into how she does it.
She also had some interesting things to say about the future of link building. If you’re spending tons of time and money trying to build backlinks you might want to pause and read this one. 2019 may be the year you change your whole approach.
Read the interview at Grade.us.
“I have a feeling Google is going to finally rise up.
They’re going to come up with a way to verify reviews and businesses are going to be in for a big eye-opening experience when all these fake reviews that have been out there forever get taken down.
Or, there’s going to be a bunch of GMB profiles suspended for policy violations.
With all the press, the battle between Google, Yelp, and Facebook, someone is ripe to come out with a solution to become the most trusted platform out there. The platform that decides they want to be the one will kill the competition.”
Jason Brown of Over the Top Marketing has been on the hunt for fake reviews for a long time. He has a lot to say about fake reviews, review management, and, of course, the review site of the future. Catch the full interview at Grade.us.