Posts by Carmen Rane Hudson:
Jay Baer is the co-author of Talk Triggers, a book about giving customers a reason to talk about you. In my interview with him, he told me when you do that, you don’t even have to ask for reviews. The word-of-mouth happens naturally.
Find out how it works, and over on Grade.us.
Jason Swenk helps struggling marketing agencies go from zeroes to heroes. He’s crazy busy, but he let me interview him anyway. If you’re a brand new agency hoping to get off to a great start, read this interview. If you’re an existing agency who isn’t as successful as you’d like to be, read this interview. […]
Andrew Shotland is the force behind Local SEO Guide. He knows exactly how to create a successful local SEO agency or consulting biz. And, as he points out, a whole lot of companies are out there trying to sell SEO who should not be trying to sell SEO. Read this interview over on Grade.us to […]
21st century consumers are nobody’s fool. If you want to get ahead sales and marketing aren’t enough. You’ve got to have stellar service, the kind that makes your customers go, “Holy crap, this place is great.” And I’ve said for a long, long time that there’s just no strategy, trick, or gimmick you can pull […]
When your website traffic tanks, Marie Haynes is one of the best experts you can possibly call. In our recent interview, she offered a lot of insights into how she does it. She also had some interesting things to say about the future of link building. If you’re spending tons of time and money trying […]
“I have a feeling Google is going to finally rise up. They’re going to come up with a way to verify reviews and businesses are going to be in for a big eye-opening experience when all these fake reviews that have been out there forever get taken down. Or, there’s going to be a bunch […]
I got a chance to interview Phil Rozek, who shared many insights for consultants. He talked about why you need a clear value proposition, why you should quit chasing algorithm updates, and what conversations you need to be having with your clients. You can read more at Grade.us.
Planners, venue managers, cake bakers, caterers, florists, photographers, DJs, and dressmakers, this one’s for you. Everything from the job that you do to the timing of your ask determines whether you’re going to get a good review. And whether you get a good review determines whether you’re going to get invited to be a part […]
Many clients will hire you right from Zillow, Trulia, or Realtor.com without ever traveling to your website. You’ve got to make those profiles count. Read more on Grade.us.
If you’re a realtor in a major market you’ve got thousands of competitors. To say nothing of the people who think they can buy or sell their house all by themselves without your help. Reviews aren’t just a way to stand out. They’re also a way to help future clients understand what you bring to […]