I noticed they had lots of cool categories about many interesting things. I noticed several of my favorite bloggers seemed to write 2-3 posts every single day. I marveled at their ability to create absolutely fantastic content that was always insightful and interesting, without slowing down or hurting their other money making efforts.
At the time, I set up to create a blog that would cover working from home, marketing, and personal development. I figured these were three topics I liked and knew a lot about, and they all sort of tied in with one another, so naturally it made sense to just blog about all of them.
My plan was to write three posts every Monday, Wednesday, and Friday. I would write one post for each of the categories. I even had an editorial calendar where I’d managed to plan out all of that content.
For the first month this worked fine. I had a bunch of articles on these subjects stored in my hard drive already, so it was just a matter of copying them, pasting them, and posting them.
Then, I found myself having to create content on the rather grueling schedule I’d set for myself. I started to note that some of those blogs I had liked so much had multiple bloggers on staff. Or they had income that came from their blog, and only their blog. Blogging was literally their only job.
In less than three months I’d burnt out. In a month and a half I’d dropped to three posts every week, in whatever categories I could manage to wring from my brain for that month. I was, after all, still trying to do my ghostwriting, copywriting, and blogging for other customers.
In the meantime, I got the opportunity to do some serious long-term blogging for real customers in a way that allowed me to actually see the SEO and engagement results for those blog and social media accounts. My mentor Travis at TVS Internet Marketing basically had me putting together 2 posts per week for each of these clients. He admonished me to pay closer attention to my keywords and explained keywords to me in a way that I can understand.
I have only occasionally struggled to come up with topics for these blogs, and I’ve been surprised and pleased to watch their Google search results grow. I’ve also started noticing the increased attention that these blogs are getting…some comments, some engagement on social media campaigns, things that have been built slowly over time. I suspect that I’ll see even more in the months to come.
If you’ve been struggling with your blog then think about whether or not you need to scale it back. Contrary to popular belief it’s not important to churn out content every single day.
It’s more important to have something to say.
It’s also pretty important to be reasonably focused. Looking back I should probably have just branded my old, dead, defunct blog as a work from home resource and worked the marketing and personal development stuff in from that angle when and as it made sense to do so. Related topics are fine, but trying to brand myself as three different things at once wasn’t my smartest move ever.
It also didn’t help that I wasn’t 100% sure I wanted to turn myself into the “work from home expert,” for a variety of different reasons which I won’t get into here. So my third take-away would be to make absolutely sure that your blog reflects the business you want to be in. If not, you could end up branding yourself into a corner, and that’s no fun either. That’s why I decided to focus this blog on my writing work instead, since after four years I am absolutely sure that I do want to be an expert writer. 😉
Live and learn! Hopefully these tips and takeaways will help you as you build your own blog, as well.