February Round-up
February is for love, and I loved doing these pieces this month: MarTech Solutions – Deployment, Implementation, and Adoption with Michelle Robbins. Next, I caught up with some talented agency owners in Agency Leader Reflections on Starting Out. And a feature piece on How to Choose Your Agency’s Service Offerings. Ashley Beaudoin and I bonded […]
96 Blog Post Ideas for an Electrician
Sold on all the benefits of blogging? Ready to create posts which will build trust, get leads, and help you enjoy better search rankings? It’s not for the faint of heart, especially as you typically need 8 posts a month to really see the benefits. And it’s easy to think: who the heck is going […]
Are You Blogging About the Right Things?
Figuring out what to write about is the biggest challenge in content marketing. Now, writing anything at all is a step in the right direction. But if you really want your content marketing to generate leads, you must write about the right things. To demonstrate what I mean, we’re going to talk about a hypothetical […]
My Competitors Don’t Have a Blog — Do I Need One?
I was sitting down with a potential client last month. I was asked what I thought of the company website. “I notice it doesn’t have a blog,” I said. “Do many other people in our industry have a blog?” To be honest I didn’t know. I’d spent so much time learning about that person’s company, […]
What Makes a Good Blog Post?
It’s not easy to launch and maintain a good company blog. Either you have to do it yourself, or you have to hire someone else to do it. Either way, you have to know what a good blog post looks like. Let’s pretend, for a moment, that every blog post in the world is written […]
29 Blog Topic Ideas for Contractors
Can’t figure out what to post on your contractor blog? You’re really not alone. Lots of home services professionals struggle with that very thing. In this post I’ve used a roofing blog as an example. But you can really extrapolate it out to see how you might generate content for any type of home services […]
Is Content Marketing Worth the Time?
I’ve been involved in an interesting thread over on LinkedIn all week. One of the members of the discussion said that content marketing was essentially useless: “too many words, not enough substance.” He liked the BMW tagline for its ability to help drive sales. He seemed to feel that most copywriting should be done in […]
Blogging 101
I was over at the OneNaijaBlog and ran across a post about lazy bloggers. You can read it here. I don’t know about lazy though. This checklist could actually easily apply to inexperienced bloggers too. For example, when I first started blogging I didn’t really understand a thing about inserting myself into a larger community. I was […]
5 of June’s Best Content Marketing Posts
I have recently gotten hip to the subject of “round-up” posts. I don’t know why it took me so long. I’ve seen other bloggers doing it for years. But I think it didn’t fit with my perception of “being a writer.” Blogging, as it turns out, is about joining a conversation. Good writing is just […]
Writing vs. Writing to Elevate Your Brand
I recently read a post by Lisa Tilt writing to elevate your brand. In order to be successful writers and bloggers, of course, we can’t get too worked up about writing to elevate our brand. We always have to be thinking about what customers want to read. Plugging our brand has to be thrown in there like […]
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