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Category Archives: Copywriting

How to Make Your Website More Gender-Inclusive, and Why You Should

Posted on December 14, 2019 by Carmen Rane Hudson — No Comments ↓

In December of 1982, I became aware of gender-inclusivity for the first time. I was six years old. I was sitting in children’s choir practice, an affair managed by my Grandmother Lucy’s benevolent smile and endless patience. In our high, Continue reading →

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How to Figure Out What Makes Your Business Different

Posted on May 5, 2016 by Carmen Rane Hudson

“What makes your business different from your competitors?” I sit with my fingers poised above my keyboard, waiting for the answer. I’ve been hired to write a landscaping company’s web copy, and I’ve gotten the owner on the phone. It’s Continue reading →

Posted in Copywriting

The Secret to Spotting Great Web Copy

Posted on May 9, 2014 by Carmen Rane Hudson

I totally get it. One day you decide to hire a freelance writer to freshen up your web copy or even to put together your website for the first time. Then you realize, horror of horrors, that you now have to Continue reading →

Posted in Copywriting

Stop Losing Business to the Lowest Bidder

Posted on May 27, 2013 by Carmen Rane Hudson — No Comments ↓

Nobody wants to be in a race to the bottom. Well, okay. Some people do. The lowballers. Who suck. After all, if you’re doing everything in your power to create a high-quality product, you can’t offer the lowest price. Low Continue reading →

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Ethical Advertising

Posted on May 13, 2013 by Carmen Rane Hudson — No Comments ↓

I’m a copywriter. That means I love ads, and I love advertising. An interesting, well-written ad can tell a great story about a company’s value (and values). It can help people who really need solutions find those solutions. It can Continue reading →

Posted in Copywriting | Tagged ads, advertising | Leave a reply

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