“What makes your business different from your competitors?” I sit with my fingers poised above my keyboard, waiting for the answer. I’ve been hired to write a landscaping company’s web copy, and I’ve gotten the owner on the phone. It’s Continue reading
I totally get it. One day you decide to hire a freelance writer to freshen up your web copy or even to put together your website for the first time. Then you realize, horror of horrors, that you now have to Continue reading
Nobody wants to be in a race to the bottom. Well, okay. Some people do. The lowballers. Who suck. After all, if you’re doing everything in your power to create a high-quality product, you can’t offer the lowest price. Low Continue reading
I’m a copywriter. That means I love ads, and I love advertising. An interesting, well-written ad can tell a great story about a company’s value (and values). It can help people who really need solutions find those solutions. It can Continue reading
