Big month this month, starting with an interview with Rosie Murphy of Bright Local. We talked about developing research-based content. There’s a reason Bright Local comes out with so many amazing original research pieces, and the reason is Rosie.
Next, I covered the net promoter score and the customer experience.
How the Best Marketing Agencies Screen Clients to Avoid Disaster was a wake-up call for me. When you’re on your own, it’s so tempting to just take any client that comes along. It reminded me the marketer-client relationship that is most likely to succeed is the one that has some synergy. No synergy? A relationship rife with issues.
It’s not dating, but maybe it lives in that neighborhood, right along with every other kind of human interaction.
Next, I covered the way Google Suggested Answers now interacts with your reviews. Key takeaways: manage reviews. Answer your Q&As when it’s appropriate. GMB users are now being guided directly to the parts of a review that matter most to them.
As always, if you see issues do something about them, because you can’t put lipstick on a pig. It makes you look stupid and it just upsets the pig.
Next up, an interview with a man who quickly became one of my favorite people in the universe: Andy Crestodina. Speaking with Andy really created some serious “light bulb” moments for me vis a vis content marketing and the proper way to approach it.
Finally, an interview with Cori Graft. Cori helps multi-location national clients kick butt and stay visible. Don’t miss her Q&A.