If you’ve ever instructed a writer or content creator to write up a press release just because you’ve hired a new employee or launched a new website, this post is for you. People misuse and misunderstand the Press Release big time.
You’ve got to understand: PR Web does not provide a super valuable link in and of itself. It’s a link. It’s out there. That’s fine.
But the valuable link comes if you can actually get a newspaper to care about, and publish, your story. And you can only do that if you write your press releases correctly in the first place.
Read more over at TVS Internet Marketing.