Everyone tells you that content marketing is amazing. It’s the solution, you’re told, to interruption marketing. It builds trust, creates backlinks, and sometimes it even makes a baby made out of rainbows. None of this is happening for you. Not Continue reading
August was a long, rough month for me. A friend of mine died in a car accident. I drove six days with two cats to execute a move. Still, I got a couple of things done this month. For example, Continue reading
Big month this month, starting with an interview with Rosie Murphy of Bright Local. We talked about developing research-based content. There’s a reason Bright Local comes out with so many amazing original research pieces, and the reason is Rosie. Next, Continue reading
Trying to help your clients compete with top-notch content? Helping your clients get better content on their website isn’t just about hiring the right writer. It’s also about setting expectations, and helping clients understand things they can do to help Continue reading
Some businesses lend themselves naturally to launching blogs. Others don’t…but they still need a convenient place to add articles and freshen up content. After all, almost every business will have things which they will want to communicate to customers. You Continue reading
